Adidas has terminated a $1.5 billion worth partnership with American rapper Kanye West over a series of anti-Semitic remarks he had made of recent. The drop of Yezzy brand by Adidas has pushed Kanye west off the world billionaires list. According to forbes, most of Kanye west’s wealth was coming from his partnership with Adidas. Kanye West’s net worth is now rated at $400 million as of 2022
According to Adidas, Ye’s comments and actions are a violation of Adidas values of diversity, inclusion fairness and mutual respect thus unacceptable.
A few days ago, Kanye west’s social media accounts that included Instagram were also suspended on grounds of violating the policy agreement.