Uganda has started a strong marketing effort with an aim of increasing the number of tourists visiting the country from the existent 1.3 million visitors to an incredible 4 million within the year 2020, as expressed by Uganda tourism minister, Ephraim Kamuntu.
He also added that, Uganda as a tourism destination should be promoted by travel agencies, tourists and of course the media.
The minister believes that this nation that is venerated as the Pearl of Africa displays of massive potential and is waiting to be explored properly. He included that the Uganda government ought to try the best efforts to make their vacationer regions extremely attractive. This discourse took after a tourist exhibition that was as of late conducted in the region of Berlin in Germany.
Uganda had come 5th among the African countries and Kamuntu said that they were anticipating an improvement in the coming year.
Additionally, he stated that the nation was going solid as far as its promotion and marketing efforts.
He said that the tourism industry that contributes 10% of the country’s GDP has been able to be the leading foreign exchange earner and the Museven the Uganda President is hoping to develop this area extensively so as to make more tourism revenue and come up with more prominent number of employment options.
He had been talking on Tuesday the Media Center at a press conference that had been called to give an update about the progress of the tourism industry of the country.